Denotation:
The magazine cover consists of many different, pastel colours and a photographed women looking directly down at the camera. The photographed woman’s name is next to her in large font. It is a long shot showing her from head 2 toes. She is standing up with her legs slightly open; her shoes are visible in this shot. The background of the photograph is white and navy blue with flowers and an animal (possibly a frog) in between the top half of her legs, the photograph covers the whole of the magazine cover. Behind the woman is the ‘vibe’ masthead and in front of her are 5 separate cover lines in white, purple and black. There’s a barcode at the bottom left hand corner and on top of the masthead is other artist that are also featured in the magazine alongside this woman.
Masthead:
The ‘vibe’ masthead is very distinctive as it’s is block letters. With the background being navy blue and on contrast the bold white writing makes the masthead stand out to the readers. The font that’s used for the vibe masthead is called ‘Typohile’ the masthead uses a contrast of capital letters and lowercase letters. The word ‘vibe’ is a noun which is also slang which can describe how one may feel about each other “example: you have a good vibe”. The magazine ‘vibe’ covers the hip hop/urban culture with a strong focus on music, articles, interviews and information.
Character:
The cover of the magazine is of the successful American singers/rappers Nicki Manaj
Composition:
She is posed in a very dominate way, with her arms placed on her hips and the fact that she is looking down at the camera also suggest her being dominate. Her body language, pose and costume are both very sexual and suggests she superior
Costume:
Her clothing is very extravagant and different, bold and bright colours such as pink, long, leather boots that go above her knees. She’s also wearing a short white dress with pink on both sides and a blue belt.
NVC:
Her non verbal communication is seductive, and powerful. Her mouth is open displaying a light shade of pink lipstick.
Lighting:
The lighting is high key, as the photograph is displaying daytime.
Setting:
There is really no clear setting, but in my opinion she could be in a dream world/type environment as the white aspects on the page could represent clouds and the blue represents the clouds, also the fact that the flowers, the blue grass and animal looks animated also suggests that she could be set in a dream world.
Cover-lines:
None of the cover lines directly relate to the photographed woman, or directly refer to music “ world cup mania” this is making a reference that this magazine does not just subject on one particular thing (music industry) it has a wide range of things to talk/ write about – this also increase their target audience population. – “ the last song of Michael Jackson” this shows that this magazine may mostly focus on urban/ r&b but can also focus on different type of music and the latest drama or news (Michael Jacksons death). Many of the other cover-lines suggest that this magazine doesn’t just focus on the music part. Above the masthead there are names or singers/actors and comedians that may are also featured in the magazine, although
Nicki Manaj may be the focus on the magazine they also talk about other musicians and artists. It suggests that in the ‘vibe’ magazine you’ll be receiving a lot more information than just music. All the cover-lines use a ‘son serif’ font.
Target audience:
Considering the points that I’ve made the target audience would be to the younger generation 23+ and aimed to both males and females. They would be interested about music especially r&b and urban types of music, but can be interested in other thing such as football.
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